Whether you are a designer, a printer, a booster club, a dance studio or a cheer coach… we should all have a mission to create our own market. Yes there are hundreds, thousands sometimes even millions of other businesses doing exactly what you do but that still doesn’t mean you are truly in competition with each other. How can that be? Is it not true that no two individuals are alike? If you answered yes (which you should have), then don’t those same two people bring something entirely different to the world each day? YES! So, if those same two people start a business, doing “what most people would consider the same business” they are in reality NOT doing the same business. Why? Because they think different, they identify with different people, they have a passion for different things and because of that it makes them UNIQUE. It makes their business UNIQUE.
Finding your niche market ultimately means you need to find ‘yourself’. What is your personal mission in life? What were YOU put on earth to do? Once you have truly answered that question you then need to apply it to your business. What then, is the mission of your business (being fully congruent with your personal mission)? Let’s take it a step further, you know YOUR mission, you know your BUSINESS mission, so what then, is the Vision… what do you want to be doing? who do you want to be doing it with? By answering these questions enables you to create your niche market. By determining that niche market you are then able to fully focus your attention on only attacting THEM, not someone you don’t want, not someone who doesn’t fit that market. It makes you stronger! It makes you focused! It makes you grow and ultimately as a business, as an individual, as an organization we need to grow all the time.
So, I challenge you… the designer, the printer the… create your niche and LIVE!
For a Class on finding your mission visit http://alwaysbusywomen.com and take a live experiencial workshop that will walk you through and provide accountability.
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